|Published online: June 13, 2014||$US5.00|
The knowledge economy demands an organizational approach that is flexible, agile and adaptable to the needs of an ever changing environment and customer. Within the developing world, the drive for entrepreneurship and innovation has been deemed as critical success factors for organizations to survive and thrive amidst the challenges posed by the 21st century landscape.
The purpose of the project was to design, develop and implement an organizational culture transformation programme for a generation Y entrepreneurial creative agency within South Africa to drive innovation, storytelling and creative excellence. The implementation utilized narrative inquiry (executive interviews; employee focus groups; enterprise change techniques) to gather data, a best practice design methodology to redesign the organizational purpose, operational model and talent architecture. The study encapsulates action research that was conducted over a six month period with a multidisciplinary consulting team ranging from work psychologists and industry SMEs (small to medium enterprises). Implications for the project enhances the current research landscape pertaining to organizational design, collaborative and emergent change techniques, as well as practical tools and learnings that can be applied to foster organizational designs that drive innovation, problem solving and creative excellence.
Outcomes of the practical study include an innovation roadmap, culture transition plan, and leadership enablement storytelling toolbox that could potentially be applied in practice to foster future successful culture transformations in entrepreneurial generation Y organisations.
|Keywords:||Storytelling, Culture Transformation, Emergent Change, Innovation, Entrepreneurial, Generation Y|
Director, Consulting Services, Rocketfuel Management Consulting, Johannesburg, Gauteng, South Africa