Contemporary Issues of Management by Values in Emerging Markets: The Russian Case

By Natalia Guseva.

Published by Organizational Cultures: An International Journal

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Article: Electronic $US5.00

The Management by Values (MBV) approach has been growing in popularity in countries with developed economies since the late 1990s. Considered to be a strategic management tool, this approach seeks to increase the company's market value by enhancing interconnections among employees. Until recently, this model of firm management and HR management in particular, has been used on a very limited scale in emerging markets. This paper presents the results of the research of contemporary management issues in Russia with a particular focus on the MBV approach. The logic of the paper is based on five main research tasks, namely: the analysis of global organizational tendencies with respect to internal and external environments; a survey of the evolution of the major management concepts; analysis of main characteristics of management approaches MBI, MBO and MBV; research of core management values underlining business behavior and corporate culture in Russian companies, as well as study of limits for the application of MBV approach in Russia.

Keywords: Management Approach, Management by Values, Corporate Values, Organizational Changes, Culture, Russia

Organizational Cultures: An International Journal, Volume 12, Issue 2, pp.73-84. Article: Print (Spiral Bound). Article: Electronic (PDF File; 535.399KB).

Prof. Natalia Guseva

Professor, Head of International Relations, Management Department, Higher School of Economics, National Research University, Moscow, Russian Federation

Natalia Guseva is a professor and the Head of International Relations in the Department of Management at National Research University – Higher School of Economics, Moscow, Russia. She is also Director of the programme «Doing Business in Russia» and Head of International Accreditation Project EPAS. She received Ph.D. degrees in Management and Sociological Sciences from the University Paris – Dauphine, (Paris, France) and St. Petersburg University of Economics and Finance (St. Petersburg, Russia). She teaches courses in management, cross-cultural management, project – management, organizational behavior and negotiations. N. Guseva is a member of the Associations of International Business; Russian Association of Business Education and Association “Professionals for Co-operation in Russia”. She is the author of more than 95 publications. Her main research interests are focused on modern management tendencies, organizational changes, corporate cultures and cross-cultural management including multicultural team management, motivation and negotiation process.