Factors Impacting Innovation Acceptance in a Product Development Organization: Utilizing Technology Acceptance Model

By Randy Boone.

Published by Organizational Cultures: An International Journal

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Article: Print $US10.00
Article: Electronic $US5.00

Numerous product development (PD) organizations have integrated innovative products in order to remain competitive and retain their customer base. The major goal of this study is to assist managers in the selection of appropriate innovative CAD technology for their organizations by focusing on eight critical factors that could guide their decision-making process when recommending specific innovative CAD technologies: perceived usefulness, perceived ease of use, organization support, organizational size, cost effectiveness, system quality, organizational need, and function effectiveness. The theoretical foundation used for this study was the technology acceptance model (TAM). Parametric statistic methods were used to test perceptions of decision makers toward innovative CAD technologies. Results indicated perceived usefulness, perceived ease of use, organizational support, cost effectiveness, system quality, organizational need, and functional effectiveness are important attributes in the decision process of acceptance of innovative CAD technologies. The positive relationship indicates that when these seven variables increased, the intent to adopt increased as well.

Keywords: Innovation, Product Development, Computer Aided Design, Technology Acceptance Model, Organization

Organizational Cultures: An International Journal, Volume 12, Issue 1, pp.45-60. Article: Print (Spiral Bound). Article: Electronic (PDF File; 303.399KB).

Dr. Randy Boone

Product Development Engineer, Digital Innovation, Ford Motor Company and Capella University, Huntington Woods, MI, USA

Randy Boone is a product design engineer at Ford Motor Company in Dearborn, Michigan, currently in the Digital Innovation organization. During his 23 years tenure at Ford Motor company, he has developed a strong product and engineering management background with viable success in leading start-ups and turnaround efforts, maximizing team performance, and innovating engineering processes. He holds a Bachelor degree in electrical engineering from the University of Iowa; Master degrees from Wayne State University in electrical engineering, and from the University of Detroit Mercy, a Master degree in engineering management; and a PhD in organization and management from Capella University. His research interests include a consumer product innovation, business analytics, and open innovation.