The Paradoxical Interrelationships among Satisfaction, Trust and Commitment in Strategic Networks

By Muhammad Zafar Yaqub.

Published by The Organization Collection

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Article: Print $US10.00
Article: Electronic $US5.00

Considerable conceptual and empirical evidence in relational view of strategic networks reflects the fact that commitment is the ultimate outcome with causal precedence of satisfaction and trust. Geyskens et. al., (1999) state that over the time, satisfaction develops first, trust develops in the medium term, and commitment emerges only in the long-term. Whereas much of the literature in relational view of strategic networks seems like postulating a sequential link among the core relational constructs (i.e. satisfaction, trust and commitment), the author argues that the association among these constructs is not that simple and straight. In addition to the reciprocation effects, these constructs also feature certain paradoxical patterns of interaction at times. The author highlights a few paradoxes beyond the well-known ‘Satisfaction Trap’.

Keywords: Total Partner Satisfaction, Inter-Organizational Trust, Inter-Organizational Commitment, Strategic Networks, Satisfaction-Trap

International Journal of Knowledge, Culture and Change Management, Volume 9, Issue 2, pp.33-44. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.185MB).

Dr. Muhammad Zafar Yaqub

Doctoral Scholar, Chair of Organizational Planning, Institute of Business Studies, University of Vienna, Vienna, Austria

Muhammad Zafar YAQUB is Assistant Professor of Management Sciences in The Islamia University of Bahawalpur, Pakistan where he teaches courses in Marketing, Human Resource Management and Business Research. He received his Master degree in Business Administration (with distinction) from Bahauddin Zakriya University, Multan in 1995. Afterwards, he received his Master degrees in Economics (1999) and Political Science (2005) from The Islamia University of Bahawalpur. These days, he is pursuing his PhD studies at University of Vienna, Austria in the area: Strategic Networks.


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