The cognitive map of a bank showed that its culture constrained its geographic diversification strategy. Tests using a system dynamics model revealed better strategies.
|Keywords:||Bank geographic diversification strategy, Cognitive maps, System dynamics|
International Journal of Knowledge, Culture and Change Management, Volume 4. Article: Print (Spiral Bound), ISSN: ISSN 1447-9524, MC04-0008-2004. Article: Electronic (PDF File; 277.277KB), ISSN: ISSN 1447-9575, MC04-0008-2004.
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