Today with high degree of globalization, it dominated the impact of culture by high level of communication among countries, trade, increasing quality of life and elimination of some barriers and territories. Due to today economic and the importance of competitiveness among global market, companies need to focus more on investigating in other countries. Growing more and faster not happened if they do not go abroad. With setting up new branches in other countries the company will have opportunity to become market leader and add more value to their organization. On the other hand, setting up new branches abroad has some limitation that may result of cultural background, economical situation or other limitation due to different rules. Some important factors that must be considered are: economic factors, young population, cultural background, their policy to attract tourists and level of development in country. Better result occurs when high technological thrill hardware combine with a high level of service and friendly human contact. Previous studies show cultural factors have direct impact on so many aspect of economy, technical and socio-political values of company. In current conceptual paper Iran, Malaysia and India were chosen to study while they have some common cultural background. The propositions will also be discussed.
|Keywords:||Culture, Managerial Task, Globalization, Organizational Performance|
PhD Student, Gelugor, Penang, Malaysia
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