Shifting Hemispheres: Age, Altruism, and New Markets

By Maria Matarazzo.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The shift to right-brain awareness is an attempt to create a “whole-brain” conceptualization in today’s technological, global, and culturally-diverse business environment. Theorists have developed hypotheses that directly impact management and leadership styles. Traditional assessment tools that analyze management traits and attributes have been supplanted by new tools that incorporate right-brain analysis. Today’s managers must incorporate new thinking processes as they attempt to navigate in a new landscape of diversity, globalization, and new markets.

Keywords: Brain-based Learning, Cognition, Assessment Tools, Globalization, Cultural Changes, New Markets

International Journal of Knowledge, Culture and Change Management, Volume 9, Issue 6, pp.15-22. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.105MB).

Maria Matarazzo

Chair, Division of Business Administration, Rivier College, Nashua, NH, USA

Maria Matarazzo is Chair of the Division of Business Administration at Rivier College, Nashua NH, USA. Chairman Matarazzo serves on the marketing advising board for Business Week and has been honored with the state of NH “Excellence in Education” award as business educator of the year in 2005.


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