The development of information and communication technology represents a remarkable chance to spread information about cultural heritage; even institutions with more conservative attitudes towards information technology, such as museums, need to recognize the opportunities Internet offers for communicating with their visitors.
The focus of this paper is to investigate the performance of on line services offered by most visited Italian museums, divided in three categories (art, archeological, and science museums).
The purpose is initially to determine whether the museums have their own web sites, and, if so, what kind of services they provide. Furthermore, as museums are deeply linked to their territory and have a crucial role to play in the development of their locations, the study also aims to ascertain which stakeholders they are linked to via their web sites. A limited quantity of research has focused on investigating the role museums potentially can play in developing cultural tourism flows, by providing links to tourism organizations’ web sites.
Research findings show the state of the art of on line services in Italian museums, and evaluate their performance in terms of positively influencing local organizations.
|Keywords:||On Line Services, Italian Museums, Web Sites, Web Links|
Professor of Corporate Communication, Depratment of Communication Studies, University of Salerno, Salerno, Naples, Italy
Lecturer, Department of Communication Science, University of Salerno, Salerno, Naples, Italy
Post PhD Student, Department of Communication Studies, University of Salerno, Torre del Greco, Naples, Italy
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