This report describes the research process and presents the findings of a qualitative phase in a study which investigated pilots views on the using of flight simulator training as evidence to indicate that the New Metaphor of ‘play’ can be used as an effective way to enhance the knowledge management practices when the ‘play’ is well designed and developed through this framework.
Objective: The aim and motivation of this research is to identify the potential role of play in advancing knowledge management practices and to establish situations when the ‘play’ that is well designed and developed, can enhance the knowledge management practices, and hence improve the organisational performance.
Research Design: One initial study was conducted to identify and examine the subjective views and opinions of pilots, regarding their experience of an established type of “play”, flight training. The study sought to establish their acceptance of, or reluctance to use simulated flight.
Q Methodology was adopted as a field research methodology – using its strength as a systematic way of analysing and interpreting participants’ subjective views and opinions. As required in the conduct of a Q-methodological study, the, ‘Air China’ participants contributed to this research through providing their views and attitudes, on the use of simulated flight training.
Outcome: The results of this research identify ways in which the power of ‘play’ which can engage the knowledgeable workers to manage their knowledge. In addition, as it proposes when the ‘play’ is well designed and developed, that it can enhance management practices, such as set up policies or rules on the using of the ‘play’, it will also seek to establish recommendations for effective ways to enhance knowledge management practices. The results of this research project could have applicability in a range of other business areas within Air China or any other organisation.
|Keywords:||Knowledge Management, Play, Activity Theory, Q Methodology|
PhD Student, School of Management & Marketing, Faculty of Commerce, University of Wollongong, Wollongong, NSW, Australia
Assistant Professor, Department of Library and Information Studies, University at Buffalo, Buffalo, NY, USA
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