In recent years, there has been and continues to be an increasing number of company mergers and takeovers. When dealing with the human elements of a merger, there is often a lack of understanding of how to integrate the organizational cultures of the existing firms. While attempts have been made in the past to manage organizational culture, such changes have been notoriously difficult to execute. However, innovations in information technology have provided new opportunities for employee training and education which go beyond the traditional seminar and discussion. These new methods include employing low-cost simulations using virtual worlds as a platform for communication and interaction.
Based on what has been learned from previous research with a qualitative approach, specifications will be investigated from a variety of subject areas in order to suggest an outline for the creation of a prototype application. As it is difficult to tackle the culture problem as a whole, the paper firstly analyzes organizational culture by identifying key dimensions. Then, through investigating key characteristics in behaviour modification and drawing upon theories in both education and learning from traditional games, the paper combines the elements into one simulation to tackle the key dimensions. This innovative prototype application seeks to achieve the ultimate goal of providing SMEs (Small and medium enterprises) and large organizations with an outline which is capable of dealing with the culture problem.
At the current stage of game technology, virtual worlds not only provide the ideal learning environments for tackling group problems such as culture, but also offer the potential for the creation of complex extensive games. It can be established that the ideal simulation should tackle the problem of culture within organizations consists of a mixture of processes, random events, role-play and adaptable reward structures, conditioning and ultimately a complex emulation of reality.
|Keywords:||Organizational Culture Behaviour Modification Serious Game Virtual World|
Research Staff, Warwick Digital Lab, University of Warwick, Coventry, UK
Assistant Professor, Warwick Digital Lab, University of Warwick, Coventry, UK
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