The Story of Lijjat: Women’s Entrepreneurship and Empowerment in India
This paper narrates the story of an Indian women’s organisation called Lijjat which is not only a case in women’s empowerment but one of a very successful business enterprise by any standards. Lijjat has grown over a period of half a century from its humble beginnings in 1959 to a growing organisation symbolising women’s empowerment through an enterprise that has a turnover of I. Rs. 4.85 billion and an envious brand image for its consumer products. The Lijjat business model offers us insights and solutions in the third and fourth world context to fight poverty and restore dignity. More importantly, it offers us a business model to empower women and thus their families living at C.K. Prahlad’s “bottom of the pyramid” not only as consumers, but in this instance, in full measure as entrepreneurs and business managers.
||Lijjat, Women’s Enterprise, Women’s Empowerment, Poverty Alleviation, Women’s Entrepreneurship
International Journal of Knowledge, Culture and Change Management, Volume 9, Issue 12, pp.39-48.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.187MB).
Lecturer, School of Management & Marketing, Deakin University, Geelong, Victoria, Australia
Achinto Roy has a PhD in Management from University of Canterbury, New Zealand. He has a Masters and an Honours degree in Commerce from University of Canterbury, a B. Com (Accounting & Auditing) from University of Bombay and is a Chartered Accountant from the Institute of Chartered Accountants of India. He teaches at the School of Management & Marketing, Deakin University, Australia. His research and teaching interests are in the areas of Strategic Management, Business Ethics and International Business. He has a number of publications in international journals of repute and some book contributions to his credit. Achinto has presented his work at international conferences such as the World Congress on Business Ethics and EBEN Conferences, amongst others. He has over 22 years of consulting, professional and business experience.
Lecturer, New Zealand South Asia Centre, University of Canterbury, Christchurch, New Zealand
Dr. Reshmi Lahiri-Roy holds a Ph.D. in English and Cultural Studies and a Master of Arts, from University of Canterbury, New Zealand. She has a M.A. in English, a B.A. in English from University of Bombay, India and a Graduate Diploma in Journalism from Bombay. She teaches within the New Zealand South Asia Centre, University of Canterbury. Her research interests include Postcolonial Studies, Cross-cultural Studies, Bollywood and Diasporic Cinema, Migrant and Gender issues. She has presented her academic work at notable international conferences.
There are currently no reviews of this product.
Write a Review