The Role of the Sponsor in Business Change

By Sharm Manwani.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Successful business change programmes require a holistic approach covering processes, people, information and technology. Yet many current IT-related initiatives rely heavily on a systems development lifecycle and too early use of structured project management methodologies. This is exacerbated by limited or unclear definitions of what constitutes success. The IT-enabled business change lifecycle has been developed as an antidote to this narrow view. It stresses the importance of alignment in fuzzy situations with a continued focus on benefits management throughout the lifecycle.
This paper reports on business change in large enterprises describing the results of an exemplar case study using the IT-enabled change lifecycle. There are different challenges at each stage of the lifecycle with implications for the skills needed. The paper considers these stages from the perspective of the sponsor, a role which is often misunderstood, and assesses what is required for successful stewardship and leadership of change. It concludes with practical recommendations for sharing learning on success and failure throughout the enterprise.

Keywords: Business Change, Information Technology, Role of Sponsor

International Journal of Knowledge, Culture and Change Management, Volume 9, Issue 12, pp.167-176. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.205MB).

Dr. Sharm Manwani

Associate Professor, Henley Business School, Henley Business School at University of Reading, Henley-on-Thames, UK

Dr. Sharm Manwani is Associate Professor of Information Management at Henley Business School, where he lectures and directs programmes in IT-enabled business change. Previously, he was the European CIO at two leading multinationals, directing large-scale international IT-enabled change programmes supporting mergers, business process redesign and organisation restructuring. Dr. Manwani is a Fellow of the British Computer Society and is on the editorial and advisory boards of Computing Business and Journal of IT Cases and Applications Research. He is a judge for major computing awards and has produced a wide range of articles and papers for practitioner and academic audiences.

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