Factors Affecting the Position of Multinational versus Domestic Companies: A Case Study Analysis

By Slawomir Wycislak.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Multinationals win shares in favor of domestic firms on the global market, including Eastern Europe. What are the forces affecting the position of multinationals versus domestic companies? How do local firms respond to the expansion of multinationals? Poland is one of the most resistant economies to withstand the negative impact of the financial crisis in Europe, and the competitiveness of domestic players is one of the main reasons behind the solid performance of Polish economy. With the strong interest of multinationals in non-alcoholic drinks, and the relatively solid position of local firms, the non-alcoholic drinks industry in Poland is the focus of this study.

Keywords: Multinationals, Globalization, Domestic Companies, Learning, New Product Developments, Ethnocentrism

International Journal of Knowledge, Culture and Change Management, Volume 9, Issue 12, pp.97-108. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.187MB).

Dr. Slawomir Wycislak

Assistant Professor, Institute of Political Science and International Relations, Department of International Relations and Foreign Policy, Jagiellonian University, Krakow, Poland

Slawomir Wycislak obtained his doctorate from the University of Economics in Krakow. He has over 7-years experience of working with companies of various sizes, including mid-sizes firms and multinationals. His academic interests focus on analysis of activity of companies across international markets, and in particular reason behind expansion of multinational corporations as well as international marketing, risk management, methods and techniques of diagnosis in the social sciences.

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