Studying of Influencing Factors on Acceptance of On-line Banking Case Study: Branches of Saderat Bank in Isfahan (Iran)

By Ali Attafar, Rasoul Abbasi and Maryam Shahabi.

Published by The Organization Collection

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Article: Print $US10.00
Article: Electronic $US5.00

What is obviously environmental speed and technological progress are factors which provide organizations and government banking to accept internet banking as a tool for enhancing relationships with customers, gaining of competitive advantages and cost benefits; although it does not use completely in Iran. The speed of grow in internet using encourages and motivates organizations and companies to apply online advertisements and sales. In this study we try to investigate factors that influence accepting online banking. The research structure is based on technology acceptance model (TAM) and contribution of several control variables. A number of 800 employees of Saderat bank of Isfahan city were selected as a sample population that 252 numbers of 260 questionnaires distributed were turned and analyzed. For analyze of results, correlation and regression tests were used. All hypotheses were confirmed with 95% confidence level except the relationship between age and intention to use of online banking. Analyze of results and implications for managers also were discussed.

Keywords: Online Banking, Technology Acceptance Model, Iran

International Journal of Knowledge, Culture and Change Management, Volume 10, Issue 1, pp.247-256. Article: Print (Spiral Bound). Article: Electronic (PDF File; 671.291KB).

Dr. Ali Attafar

Assistance Professor, Management Department, Faculty of Administrative Science and Economics, University of Isfahan, Isfahan, Iran (Islamic Republic of)

Rasoul Abbasi

MA Student, Isfahan University, ISFAHAN, Iran (Islamic Republic of)

MA student of Isfahan University.

Maryam Shahabi

MA Student, Isfahan University, Isfahan, Iran (Islamic Republic of)

MA student of Isfahan University


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