The Issue of Relationship Performance in Downstream Networks

By Muhammad Zafar Yaqub.

Published by The Organization Collection

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Article: Print $US10.00
Article: Electronic $US5.00

Profitability may be regarded as the most objective criterion of a supplier's performance in the downstream networks. The transaction cost economics, which so far has dominated the relationship performance research, explains the profit-maximization from a (transaction) cost-minimization perspective. The author, while getting transaction cost analysis integrated with the transaction value analysis and the relational view of strategic networks, has presented a discussion on why and how could the a supplier's relationship performance be explained from a revenue-enhancement perspective. The relevant context of discussion has been the supplier-intermediate buyer dyadic relationships.

Keywords: Downstream Networks, Transaction Cost Economics, Relational Investments, Relationship Performance

International Journal of Knowledge, Culture and Change Management, Volume 10, Issue 2, pp.49-60. Article: Print (Spiral Bound). Article: Electronic (PDF File; 646.058KB).

Dr. Muhammad Zafar Yaqub

Doctoral Scholar, Chair of Organizational Planning, Center for Business Studies, University of Vienna, Vienna, Austria

Muhammad Zafar YAQUB is a doctoral scholar at University of Vienna, Austria. He received his Master degree in Business Administration (with distinction) from Bahauddin Zakriya University, Multan in 1995. Afterward, he received his Master degrees in Economics (1999) and Political Science (2005) from The Islamia University of Bahawalpur. He has been serving as Assistant Professor of Management Sciences in The Islamia University of Bahawalpur where he has been teaching courses in Marketing, Human Resource Management and Business Research. Besides having a decent number of publications in international journals, he has participated in a number of conferences and workshops in North America, South America, Europe, Asia and Africa both as a presenter and the session chair. He is associated with Management Science, Economics Bulletin, International Journal of Knowledge, Culture, and Change Management, Educational Research, International Journal of Applied Industrial Engineering, and Asian Journal of Business Research as an associate editor and/or referee.


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