Perceived Group Process Gains and Losses in Electronic Environments: Does Culture Matter?

By Cesar Perez-Alvarez and Mahmoud Watad.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The main goal of this project was to study the role that cultural differences play in shaping the perceptions groups have regarding the effects of technologies when they work in IT-enabled meeting rooms. Technologies are culture-bound and perceptions of the effects of technologies on group performance vary by culture. Process gains and losses impact effectiveness. Process gains exist when the process is conducive to goal attainment. The results show there are significant differences in perceptions of group members toward the gains and losses technology brings into their processes. Working groups in a collectivistic culture perceive the technology improves their processes more than what those in a more individualistic culture perceive. Positive perceptions are linked to adoption intention and improved group performance. A direct implication of the findings is that the impact of group technology on groups’ performance is moderated by the way cultural factors model group perceptions toward the technology.

Keywords: Groups, Group Technology, Cultural Differences, Process Gains and Losses, Collectivism, Individualism

International Journal of Knowledge, Culture and Change Management, Volume 10, Issue 3, pp.15-22. Article: Print (Spiral Bound). Article: Electronic (PDF File; 581.845KB).

Dr. Cesar Perez-Alvarez

Associate Professor, Marketing and Management Department, Cotsakos College of Business, William Paterson University, Wayne, NJ, USA

Cesar Perez-Alvarez is Associate Professor of MIS in the Cotsakos College of Business at William Paterson University. His research interests and publications focus on the impact of cultural differences on group creativity, knowledge management, and technology adoption. He is currently studying knowledge sharing practices, and group creativity in two different cultural settings. He has been a consultant for a number of firms in Venezuela and the U.S.A., and has taught at various universities in the U.S.A., Venezuela, and Colombia.

Prof. Mahmoud Watad

Professor, Cotsakos College of Business, William Paterson University, Wayne, NJ, USA

Mahmoud M. Watad is an Associate Professor of Information Systems and Management. After obtaining a B.S. in mechanical engineering, and an M.S. in materials engineering, he earned a Masters in Public Affairs from the University of Texas at Austin, and a Ph.D. in Management from New York University. A native speaker of Arabic, Dr. Watad is also fluent in English and Hebrew. He teaches in the graduate and undergraduate education programs that are offered by the college of Business at William Paterson University. His research in knowledge management, telecommuting, office automation, information systems assessment, and strategic management has been presented at some of the leading academic conferences around the world and published in some of the prestigious journals such as the Sloan Management Review. Dr. Watad’s professional background transcends the academic, business, and public sectors. He managed IT projects related to business process automation and reengineering. Dr. Watad has developed and delivered seminars in information management in both Arabic and English for high level managers and government administrators. He also developed and presented workshops in innovation, power, IT, and service delivery for middle-level mangers. These seminars have been delivered to managers from the Middle East, South America, and North America.


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