A Theoretical Approach to the Internationalization Process of MNEs in the Food Industry in Colombia

By Andres Mauricio Castro Figueroa and Hugo Alberto Rivera Rodríguez.

Published by The Organization Collection

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Article: Print $US10.00
Article: Electronic $US5.00

The purpose of this paper is to present how the Multinational Enterprises (MNEs) are preparing for the internationalization in Colombia. According to a study developed through three of the most important Multinational Enterprises (MNEs) from Colombia with international presence in several countries, we determine if the internationalization process of these firms is always the same, or if it is developing different strategies under complex environments not only for its firm but also for the market and its core business. Beginning with a review of the theory related with the internationalization process since several points of view and applying some surveys in these firms, we try to identify what it is the route for these firms to enter in markets abroad. Consequently, we try to identify the strategy and establishing which one is the pattern that these firms follows in order to enter in foreign markets and how they can be affected by it in the food industry in Colombia.

Keywords: Colombian Firms, Internationalization Process, Foreign Direct Investment, Internationalization Model, Multinational Enterprises, Study Case

International Journal of Knowledge, Culture and Change Management, Volume 10, Issue 3, pp.91-114. Article: Print (Spiral Bound). Article: Electronic (PDF File; 879.850KB).

Prof. Andres Mauricio Castro Figueroa

Professor, Internationalization of the Enterprise, School of Business Administration, University of Rosario, Bogota, Cundinamarca, Colombia

Industrial Engineer with a major in International Business Management, Master in Science in Organizations Management, working as a consultant and advisor of the Ministry of Commerce and Tourism in Colombia with a governmental program called “EXPOPYME” and assistant professor of the School of Business in the Universidad del Rosario in Bogota. Member of the Executive Committee of the Academy of International Business - Latin America Chapter - as an Editor. His interests are related with International Business Management and the impact of the internationalization process in the Colombian companies, also he wrote a book which explain in a simple way to the managers what are the procedures and requirements in order to export a product from Colombia, the book has as a title The Export Guide (“Manual de Exportaciones”).

Hugo Alberto Rivera Rodríguez

Principal Professor, Business Administration Faculty, University of Rosario, Bogota, Cundinamarca, Colombia

Economist, With a MBA focused on Strategy from Universidad Externado de Colombia, and Doctoral Studies on Organisations from Universidad de los Andes. His main interests on research are strategy, improvement and productivity. He has been consultant of several companies in sectors like Telecommunications, Health and Education. He has published books related with sectorial analysis and competitiveness such as “Structural Analysis of Strategic Sectors” (Análisis Estructural de Sectores Estrategicos) and “Risaralda: Competitiveness and regional development” (Risaralda: Competitividad y Desarrollo Regional).


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