Knowledge sharing is known as one of the most important processes in organizations and its role has been emphasized in gaining competitive advantage and organizations survival. Therefore, identifying different types of motivation (extrinsic and intrinsic) and their effects on staff behavior is of organizations priority. This study aims to investigate the role of both extrinsic (expected organizational rewards and reciprocal benefits) and intrinsic (knowledge self-efficacy and enjoyment in helping others) motivators in explaining employee knowledge sharing intentions. This study applies the structural equation modeling approach to investigate the research model. The statistical population of the study was Azerbaijan Steel Company in Iran and the research data was collected through researcher-made questionnaire. The results of the study indicated that the examined motivational factors were significantly interrelated with knowledge sharing attitudes and consequently affected knowledge sharing incentives.
|Keywords:||Knowledge Sharing, Extrinsic Motivation, Intrinsic Motivation, Theory of Reasoned Action|
Assistant Professor, Management Department, Faculty of Administrative Science and Economics, University of Isfahan, Isfahan, Isfahan, Iran (Islamic Republic of)
M.A Student of Business Management, Management Department, Faculty of Administrative Science and Economics, University of Isfahan, Isfahan, Isfahan, Iran (Islamic Republic of)
Azad University, Isfahan, Isfahan, Iran (Islamic Republic of)
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