This paper explores the publishing industry with emphasis being placed on the e-reader/e-book phenomena. Special consideration dealing with digital rights, legal and ethical considerations will be tendered as appropriate in various sections of the paper. The exploration begins with two battlefields – first the music industry and then the E-book. Issues concerning Digital Rights Management [DRM] are discussed. The Innovation Diffusion Technology [IDT] model is presented and applied to the media industry. Its various characteristics are used to examine the eReader industry by identifying, portraying and contextualizing the players and their products. The paper concludes with several inferences and conclusions that frame the ethical and legal issues about the eReader phenomenon.
|Keywords:||eBook and eReader, Digital Rights Management, Diffusion Theory and Application, Publishing Industry|
Professor of Management and Information Systems, Orfalea College of Business, California Polytechnic State University, San Luis Obispo, CA, USA
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