Corporate social responsibility, or CSR, is a vital issue for corporations today. Values that CSR includes, guide many essential management choices and also create, in many respects, the corporate public image. The results of our previous analyses indicate that respondents in higher organizational level consider Corporate Social Responsibility (CSR) to be a more important factor in their work than do the employees in lower levels. The results suggest there is a communication gap in the organizations with respect to CSR knowledge. In order to understand better the nature of this gap, we investigated the relation of two management paradigms, human resource management (HRM) and human capital management (HCM), to CSR. Our results illustrate that there is a strong association between the two and CSR. However, it is also evident that the two managing approaches have somewhat different focuses. While HRM concentrates on external and organizational aspects of management, HCM emphasizes internal employee relations. This means that the two management approaches are not contradictory but can support each other in improving CSR in corporations.
|Keywords:||Corporate Social Responsibility (CSR), Human Capital Management (HCM), Human Resource Management (HRM), Mental Contents|
Senior Assistant, Cognitive Science, Department of Computer Science and Information Systems, Faculty of Information Technology, University of Jyväskylä, Jyväskylä, Finland
Professor, Cognitive Science, Department of Computer Science and Information Systems, Faculty of Information Technology, University of Jyväskylä, Jyväskylä, Finland
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