Understanding the Collaboration Enigma

By Vered Holzmann and Shlomo Dubnov.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The 21st century offers innovative technological tools to communicate and collaborate. Many of these tools are based on the concept of user participation. The input might be an informative narrative (e.g., Wiki), entertaining content (e.g., YouTube), personal experiences (e.g. Facebook, MySpace, Twitter), or opinions and reviews regarding various issues. Nevertheless, the rational for personal contribution to the public sphere is not obvious.
This study presents a paradigm that explains the multilayer motive structure that might encourages people to collaborate under the umbrella of a technological social network. The model tiers include personal and social aspects, tangible and intangible rewards, and more . . . The model was tested using a set of questionnaires, designed to evaluate the impact of various incentives on the nature of the contributions. We evaluated people’s motives by using continuous and repetitive integrated questionnaires. We then assembled a database which was mined thoroughly using text and content analyses.
We believe that social network collaboration manifests the coming organizational major change. Understanding the motives for this collaboration might be essential for managers to succeed in the task of inspiring their teams to improve the overall performance.

Keywords: Social Network, Technological Arena, Collaboration, User Participation

International Journal of Knowledge, Culture and Change Management, Volume 10, Issue 7, pp.69-82. Article: Print (Spiral Bound). Article: Electronic (PDF File; 872.851KB).

Dr. Vered Holzmann

Postdoctoral, CALIT2, UCSD, San Diego, CA, USA

Vered Holzmann is an experienced practicing project manager with a distinguished track record in managing computer software development teams, implementation of quality assurance programs and management of fast track construction projects. She is a faculty member in H.I.T. and lectures at Tel-Aviv University. Vered graduated, with honors, from the faculty of philosophy, followed by an M.B.A in the field of project management. Her Ph.D. examines the implementation of qualitative and quantitative research methods to extract risk management plan from lessons learned. Further research is targeted to investigate the field of communication in organizations.

Prof. Shlomo Dubnov

Associate Professor, Music Department, UCSD, San Diego, CA, USA

Schlomo Dubnov graduated from the Jerusalem Music Academy in composition and holds a Ph.D. in Computer-Science from the Hebrew University, Jerusalem. In both institutes he served as a lecturer on computer music. The results of Dubnov’s academic research are regularly published in musical and technical books and journals. In 1996 he received the Distinguished Paper Award from the International Computer Music Association (ICMA) for his work on Polyspectral Analysis of Musical Timbre. In 1996-1998, he worked as an invited researcher in IRCAM - Centre Pompidou (Paris). Since 1998, Dubnov headed the Multimedia track in Communication Engineering Department of Ben-Gurion University, Israel, where he conducted numerous researches on advanced audio processing and retrieval methods, computer music and other multimedia applications. In September 2003 he joins the UCSD Department of Music faculty to meet the needs of the expanding Computer Music and Interdisciplinary Computing in the Arts programs.

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