Globalization, time to market, and customer responsiveness present new challenges for achieving organizational innovation across cultures. In order to foster innovation, organizations have to consider cross-cultural needs for improving communication and building a shared culture of innovation amongst global team members. This requires organizations to leverage cross-cultural team synergies in order to facilitate knowledge transfer, organizational change, and innovation that ensure sustainable market leadership and customer solutions worldwide. How can multinational organizations (MNCs) facilitate cross-cultural team collaboration in pursuing global product innovation? In order to respond to this question, we have evaluated current practices and emerging needs for cross-cultural team collaboration during the product innovation process within organizations. This study is focused on qualitative research using a mixed methods approach, including interviews with executives and senior managers responsible for global product introductions in multinational organizations based in the US, Europe, and Asia-Pacific.
|Keywords:||Cross-cultural Collaboration, Globally Distributed Teams, Knowledge-sharing, Organizational Communication, Global Product Introduction, Innovation Management|
PhD Candidate, ESCP Europe, Paris, France
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