A 21st Century Vision for a Globally Sustainable Organization

By Catherine Cook, Diane Deaton, Frank DeCaro and Nicole DeCaro.

Published by The Organization Collection

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Article: Print $US10.00
Article: Electronic $US5.00

There is a need for companies to stay competitive in today’s global marketplace. A culture of innovation can help companies differentiate business from competition. This paper will examine the challenge of creating a culture of innovation to help businesses anticipate and respond to ever changing markets. The research utilized a qualitative approach to data gathering. The data consisted of a review of literature which was analyzed resulting in the conceptualization of a culture of innovation model and relevant constructs. It is posited that innovation was enhanced when specific culture factors are matched with certain strategies. The research found that for companies to continue generating new experiences, decision making, and problem solving solutions, it required a sustainable culture and an innovative environment. Innovation plays an important role in business competition and growth. It is, therefore, important to identify the necessary factors to meet changing market trends. Companies can ensure a culture of innovation by developing the newly coined concept of using a servant sustainship model (meaning to answer with supportive purpose and practice) to help achieve customer’s needs. This servant sustainship culture of innovation model was created to identify factors for companies to stay competitive. Lastly, the study confirmed that a company can gain a competitive edge in its industry with a model that possesses flexibility to capitalize on culture and innovation benefits by applying the results to the business processes and functions.

Keywords: Business, Culture, Innovation, Leadership, Modeling, Management, Sustainability

International Journal of Knowledge, Culture and Change Management, Volume 11, Issue 1, pp.135-150. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.618MB).

Dr. Catherine Cook

Academic Chair, Nathan M. Bisk College of Business, Florida Institute of Technology, Melbourne, Florida, USA

Dr. Catherine W. Cook was born in Paris, France, and later graduated from high school and colleges in Florida and Ohio. Dr. Cook worked with Pan American Airways and the Boeing Company in customer services. After leaving the airline industry, she completed her MBA and doctoral studies and began her academic career. During this career, she has served as Dean of Education, Associate Dean of Academics, and Department Chair for Accounting, Business Administration, and Graduate Studies. She received the top teaching award while serving as a faculty member. Her Ph.D. is in Business Administration from the Union Institute, Ohio, with concentrations in History, Hospitality, Sociology, and International Business. In addition, she has 18 graduate hours in marketing. Dr. Cook was awarded a Workforce Challenge Grant and was a Co-curriculum Framework Writer with Indian River Community College for the Hospitality and Tourism Program. She has been certified by the Institute for American Hotel and Motel Association as well as the Institute for Travel Career Development in Tourism. Her research areas are in changing socio-political foundations of business enterprise in America, educational growth patterns, online education, and curriculum development and construction. She is published in the areas of curriculum development and sustainability. She currently is the Academic Chair for Online Business Administration / Marketing with the Nathan M. Bisk College of Business, Florida Institute of Technology.

Diane Deaton

Associate Alumni Director, Office of Alumni Affairs, Florida Institute of Technology, Melbourne, Florida, USA

Diane Deaton has worked in the field of education and business her entire career, having earned a bachelor’s degree in Fine Arts and a MBA in Marketing. She currently serves as the Associate Alumni Director for the Florida Institute of Technology’s Alumni Association.

Frank DeCaro

Adjunct Professor, Nathan M. Bisk College of Business, Florida Institute of Technology, Melbourne, Florida, USA

Frank P. DeCaro, Ph.D. is on the faculty at Capella University School of Business and Technologies, and is a online consultant and curricula developer for Thomas Edison State College. Dr. DeCaro is the CEO of the Star Center Foundation, Inc., which operates Schools for Autistic Children. In addition, Dr. DeCaro is the Chairman of the Board of Advisor for the USA African Chamber of Commerce. His area of expertise is in the areas of TQM, Supply Chain Management, Business Research and organizational development.

Dr. Nicole DeCaro

Adjunct Faculty, Nathan M. Bisk College of Business, Florida Institute of Technology, Melbourne, Florida, USA

Dr. Nicole E. DeCaro holds a Ph.D. in Organizational & Management Leadership, an M.B.A. in Marketing Management, and is a Board Certified Behavior Analyst. She is currently a Board Member and Executive Director for the non-profit Star Center School for Autistic and Developmentally Disabled Children in Melbourne, Florida. In addition, Dr. DeCaro is an adjunct professor at Florida Institute of Technology and Embry-Riddle Aeronautical University in Melbourne. Her research areas are in curriculum development and construction, leadership, and organizational management.

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