Women’s Integration into Business as a Means of Improving the Corporate Reputation: A New Internal Marketing Design

By Ángel Algarra Paredes and Borja Sepúlveda Mato.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The corporate culture is subject to constant development and change processes. Companies are aware of the necessity of taking care of their professionals and, therefore, a lot of companies are trying to improve staff communication. For instance, reconciliation between work and family policies are, in fact, an added value to the salary, they are an affective bonus that favours personal commitment. Today there are more and more companies that commit themselves to the development of this type of policies as a vital necessity for the company and, in the human resources field, it is more and more common to set change management programmes in motion.

Keywords: Corporate Social Responsibility, Corporate Ethical Responsibility, Women, Management

International Journal of Knowledge, Culture and Change Management, Volume 11, Issue 5, pp.347-366. Article: Print (Spiral Bound). Article: Electronic (PDF File; 903.431KB).

Ángel Algarra Paredes

Dean, Faculty of Economics and Business Studies, CEU University of San Pablo, Madrid, Spain

Borja Sepúlveda Mato

ESIC, King Juan Carlos University, Madrid, Spain


There are currently no reviews of this product.

Write a Review