Adaptation of CRM Systems: Cross-Cultural Impact

By Maged Ali and Sarmad Alshawi.

Published by The Organization Collection

Format Price
Article: Electronic $US5.00
Article: Print $US10.00

Three levels of culture have been differentiated during the investigation of the potential impact of culture on CRM systems implementation strategy.

Keywords: CRM, eCRM, Adaptation, Culture, Cross-Cultural, Individual Level of Culture, Organizational Culture, National Culture

International Journal of Knowledge, Culture and Change Management, Volume 4. Article: Electronic (PDF File; 118.596KB). Article: Print (Spiral Bound).


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