“More Evidence of Marketing Paradigm Shift?” The Evolution of Marketing Information Systems Examined

By Norman Brady.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Keywords: Customer relationship management, Relationship marketing, knowledge management, marketing information systems, paradigm shifts

International Journal of Knowledge, Culture and Change Management, Volume 4. Article: Print (Spiral Bound). Article: Electronic (PDF File; 684.798KB).


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