The Power of Learning Word-of-Mouth: Ba as the Place for Creating and Sharing Knowledge

By Mi-young Song and Yeongmahn You.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Learning word-of-mouth related to the concept of Ba, the place for knowledge creation, proposed by Nonaka and Konno (1998) could have influence upon creating and sharing knowledge in organizations.

Keywords: Learning Word-of-Mouth, Ba, Spreaders of Learning Word-of-Mouth, Self-Organizing Model

International Journal of Knowledge, Culture and Change Management, Volume 5, Issue 2, pp.11-20. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.135MB).

Ms Mi-young Song

Ms Song is interested in Human Resources Development.

Prof. Yeongmahn You

Since 2001, Professor of the Department of Educational Technology at Hanyang University in Korea. Ph.D. in Instructional Systems, Florida State University, USA. I'm interested in knowledge ecology.


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