American Advertising Values Before and After 9-11
The study investigates, in a preliminary and exploratory way, the issue of whether the values manifested in American advertising have changed since the events of September 11.
||advertising, values, culture
International Journal of Knowledge, Culture and Change Management, Volume 5, Issue 3, pp.169-178.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 888.242KB).
Rosane K. Gertner has 18 years of professional and academic experience in marketing in the United States and in Brazil. Her professional experience includes positions as product manager and as marketing research analyst. In addition to that, she has extensive consulting experience for numerous Brazilian and American corporations. As a scholar, Dr. Gertner has taught marketing and chaired programs in several universities in Rio de Janeiro, Brazil. She has authored and co-authored several articles published in journals and in conference proceedings. Dr. Gertner has been a full-time visiting professor in the Lubin School of Business at Pace University since 2001.
Dr.Karen A. Berger is Professor and Undergraduate Program Chair of the Marketing Department, Lubin School of Business, Pace University. Dr. Berger has more than two decades of experience in marketing as a product and marketing manager and as a consultant, having worked for Richardson-Vicks, Lever Brothers, Frito-Lay, Revlon Health Care Group, Girl Scouts U.S.A. and a variety of not-for-profit organizations. Dr. Berger has authored articles in the Marketing Education Review, International Business and Economics Research Journal, Journal of Business Ethics, Handbook of Business Strategy, Journal of Global Competitiveness and numerous other academic publications. Dr. Berger holds an M.A. in French from Columbia University, an MBA in Marketing from the University of Connecticut and an M.Phil and Ph.D. from NYU in Marketing.
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