Obtaining Upward Communication From Those Who are Hard to Reach
Examines the difficulties of getting hard to reach employees to communicate upwards in an organisation and what management might do to bring this about.
||Upward communication, Hard to reach employees
International Journal of Knowledge, Culture and Change Management, Volume 5, Issue 3, pp.129-136.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 875.101KB).
Professor in Marketing at the University of Chester. Has written many journal articles and conference papers on the subjects of marketing management, marketing Research and Creativity in Business. Currently mainly teaching senior executives on in-company and other MBA programmes in the UK.
1st Class honours degree in German, Cambridge University. Experience as a Journalist and in working in Local Government in the UK.
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