The Nexus between Knowledge Management in the Biotechnology Industry and Marketing
This presentation will focus on the nexus between knowledge management in the biotechnology industry and marketing of innovative products or services with a proposed model of a knowledge management system.
||Knowledge Management,, Knowledge Management Systems, Knowledge Economy, Biotechnology hotspots, Biotechnology Industry, Marketing, Organisations, Global, Healthcare, Mass customization concept
International Journal of Knowledge, Culture and Change Management, Volume 5, Issue 3, pp.189-194.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.021MB).
Yoosuf Cader has taught courses in the marketing discipline at various universities in Australia (Victoria University of Technology, Monash University, Swinburne University of Technology, Australian Catholic University, Open Learning Australia); University of Wales (UK); Zayed University, and in off-shore business programs (Hong Kong). He is a current member of the advisory board of Raffles Business School (Malaysia) and a former director of Save the Children Fund Victoria. Yoosuf has considerable experience in global business management. He has worked for over fifteen years in industry in the UK, Australia, Asia, and the Middle East as a business manager. He was employed mostly in senior marketing positions with global knowledge intensive corporations such as Pfizer Incorporation (pharmaceuticals), Cussons International (consumer) and Amersham International (biotechnology). He also managed his own marketing consultancy in the UK. He has a degree (Honors) from the University of Surrey (UK), a research masters degree in Business (Marketing) from Monash University (Melbourne) and a PhD from the University of Wales (UK). He successfully completed an online course in bioinformatics conducted by six universities which included Stanford, Karolinska, Uppsala, Sydney, Western Cape (SA) and NUS. He is a Fellow of the Royal Society for the Promotion of Health (UK). His research is now focused in marketing, knowledge management and the biotechnology industry. He has published and conducted executive seminars in these areas.
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