Learning from Experience in a Changing Foreign Environment: Analysis of National Culture's Influence on AVON's Operations in Bulgaria

By Detelin Elenkov and Polina Stoykova.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Learning from experience and acting in accordance with revealed cultural differences is critically important for Western MNCs' performance in the changing environments of Eastern Europe.

Keywords: Learning from experience, International business, Cross-cultural Studies, Western multinational corporations, Eastern Europe, AVON in Bulgaria

International Journal of Knowledge, Culture and Change Management, Volume 5, Issue 4, pp.17-24. Article: Print (Spiral Bound). Article: Electronic (PDF File; 910.570KB).

Dr. Detelin Elenkov

Ph. D. awarded by MIT; Publications in Academy of Management Journal, Strategic Management Journal, California Management Review, Columbia Journal of World Business and many others.

Polina Stoykova

Polina Stoykova, Graduate student at Sofia University


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