Learning from Experience in a Changing Foreign Environment: Analysis of National Culture's Influence on AVON's Operations in Bulgaria
Learning from experience and acting in accordance with revealed cultural differences is critically important for Western MNCs' performance in the changing environments of Eastern Europe.
||Learning from experience, International business, Cross-cultural Studies, Western multinational corporations, Eastern Europe, AVON in Bulgaria
International Journal of Knowledge, Culture and Change Management, Volume 5, Issue 4, pp.17-24.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 910.570KB).
Ph. D. awarded by MIT; Publications in Academy of Management Journal, Strategic Management Journal, California Management Review, Columbia Journal of World Business and many others.
Polina Stoykova, Graduate student at Sofia
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