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Learning from Experience in a Changing Foreign Environment: Analysis of National Culture's Influence on AVON's Operations in Bulgaria
By Detelin Elenkov and Polina Stoykova.
Published by The Organization Collection
| Format | Price | |
|---|---|---|
| Article: Print | $US10.00 | |
| Article: Electronic | $US5.00 |
Learning from experience and acting in accordance with revealed cultural differences is critically important for Western MNCs' performance in the changing environments of Eastern Europe.
| Keywords: | Learning from experience, International business, Cross-cultural Studies, Western multinational corporations, Eastern Europe, AVON in Bulgaria |
|---|
International Journal of Knowledge, Culture and Change Management, Volume 5, Issue 4, pp.17-24. Article: Print (Spiral Bound). Article: Electronic (PDF File; 910.570KB).
Dr. Detelin Elenkov
Ph. D. awarded by MIT; Publications in Academy of Management Journal, Strategic Management Journal, California Management Review, Columbia Journal of World Business and many others.
Polina Stoykova
Polina Stoykova, Graduate student at Sofia
University