Knowledge Enhancement in the Change Process: Social Marketing and Attitude Change Leading to Improved Environmental Behaviour
International Journal of Knowledge, Culture and Change Management, Volume 3.
Article: Print (Spiral Bound), ISSN: ISSN 1447-9524,
Article: Electronic (PDF File; 248.845KB), ISSN: ISSN 1447-9575,
Dr John Hall is an Associate Professor of Marketing at Deakin University Melbourne where he is a director of the Centre for Business Research. Prior to his current appointment he was a Marketing discipline leader and course coordinator at Victoria University of Technology, Melbourne. His research interests include market segmentation, consumer behaviour, marketing education, social marketing and the development and application of marketing research techniques and technology.
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