What is a Family these Days? Cohabitation as a Driver of Market Change and Business Strategies

By Diane J. Prince and Cynthia Rodriguez Cano.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

A theorectical framework is presented which shows the drivers and outcomes of cohabitation, a new trend in family, and how this trend impacts human resources.

Keywords: Cohabitation, Domestic Partners, Family, External Environment, Human Resource Strategy, Corporate Culture, Ethics, Diversity, Benefits

International Journal of Knowledge, Culture and Change Management, Volume 6, Issue 2, pp.111-122. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.090MB).

Dr. Diane J. Prince

Dr. Diane Prince has been a professor for over 20 years and has taught courses in management and marketing. She has been an administrator for over 10 years as Dean of the Faculty, Dean of the School of Business and MBA Director. Her research has focused on minority entrepreneurship, work values, competitive strategies and ethics.

Asst. Prof. Cynthia Rodriguez Cano

Professor Cano teaches marketing and management courses. Her research stream is communications in marketing relationships. Publications include the International Journal of Research in Marketing and the Journal of Personal Selling and Sales Management.

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