Customer Relationship Management (CRM) System Implementations: An Assessment of Organisational Culture
Using the Competing Values Framework to study the culture of organisations implementing CRM system in Australia
||Organisational Culture, Competing Values Framework, Customer Relationship Management
International Journal of Knowledge, Culture and Change Management, Volume 6, Issue 2, pp.137-148.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.937MB).
Reiny Iriana is a Doctoral Candidate at Macquarie Graduate School of Management, Sydney, Australia, since 2003. Her CRM research has been awarded as an outstanding dissertation proposal by the Society for Marketing Advances in 2005.
Dr Francis Buttle is Professor of Management and Chair of Marketing Management at Macquarie Graduate School of Management, Macquarie University, Sydney, Australia.
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