The New IT Culture of Bangalore: Consumption Craze or Cultural Revolution?

By Grishma Shah.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper argues that the rapid economic growth in Bangalore is causing a mass and collective cosmopolitan lifestyle transformation (grounded on consumption) among the urban middle class youth in Bangalore.

Keywords: Outsourcing, Culture, Trends

International Journal of Knowledge, Culture and Change Management, Volume 6, Issue 2, pp.131-136. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.888MB).


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