We examine the role of knowledge management in organizations’ market orientation - business performance relationship. We show that knowledge management has a mediating role.
|Keywords:||Market Orientation, Knowledge Management, Business Performance|
International Journal of Knowledge, Culture and Change Management, Volume 4. Article: Print (Spiral Bound), ISSN: ISSN 1447-9524, MC04-0084-2004. Article: Electronic (PDF File; 552.335KB), ISSN: ISSN 1447-9575, MC04-0084-2004.
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