Customising a Firm’s Web-site to fit Global Cultures: The Myth of Globalising Web Site Designs

By Nicholas Mangos and Maz Demosthenous.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The major outcome of the paper is the proposal of an eCulturation framework. eCulturation refers to the process that facilitates culturally sensitive Web site design.

Keywords: Web Site Designs, Culture, Hofstede, Standardisation, Adaptation, Globalisation

International Journal of Knowledge, Culture and Change Management, Volume 6, Issue 3, pp.87-94. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.972MB).

Dr. Nicholas Mangos

Lectuer in the School of Commerce. Interests Marketing and International business.

Maz Demosthenous



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