Population Ageing Challenges Knowledge Management and Sustaining Marketing Culture

By Selvi Kannan and Helen Madden-Hallett.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Management of wisdom knowledge creates viable sustainability in organisations for effective marketing culture.

Keywords: Ageing, Marketing, Wisdom Knowledge, Baby Boomers, Agonies of Change, Sustainability

International Journal of Knowledge, Culture and Change Management, Volume 6, Issue 3, pp.57-70. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.100MB).

Selvi Kannan

Selvi Kannan has over twenty years senior management experience on an international level with organizations ranging from government to multi-national corporations. She has done work in the area of strategic growth and partnerships. She works with organizations on managing change to build empowered and knowledge sharing environments. One of my key strengths is to be able drive change management with sustained interest and participation of all stakeholders involved. Selvi also has teaching experience in universities in Australia and Overseas. Selvi is a member of the following professional bodies: Associate Fellow of AIM Australia Member of PRIA Australia Member of Monash Alumni Member of Australasia-Pacific Extension Network Graduate Member of Loddon Murray Community Leadership Group My current research interests are in the area of Knowledge Management and the Ageing Population. Have done some work in the area of storytelling and mentoring.

Ms Helen Madden-Hallett

Helen Madden-Hallett is a Lecturer of Marketing at Victoria University.


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