The Malaysian Experience with ISO 9000: A Proven Quality Management System for the Global Economy
The study investigated and compared the forces that drove and impeded the adoption of ISO 9000 quality standards in firms in India and Malaysia.
International Journal of Knowledge, Culture and Change Management, Volume 3.
Article: Print (Spiral Bound), ISSN: ISSN 1447-9524,
Article: Electronic (PDF File; 412.178KB), ISSN: ISSN 1447-9575,
Dr. Koh is Interim Chair, Department of International Business, Entrepreneurship, and Strategy, and an Associate Professor of Marketing and International Business at the University of Toledo. He completed an undergraduate degree in Economics from the University of Malaya (Malaysia), and received his Master (Marketing) and Ph.D. (Business Administration) degrees from the University of Alabama. Dr. Koh teaches courses in Marketing and International Business/Marketing at both the undergraduate and graduate levels. His major research interests are in the areas of international marketing and marketing strategy. His works have appeared in several publications, including International Marketing Review, Journal of Business Research, Journal of Global Marketing, Electronic Commerce Research, and Journal of the Academy of Marketing Science. In 1994, Dr. Koh was a recipient of the James A. Brunner Service Award for his contributions to the College of Business Administration, University of Toledo, and to the community.
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