Criteria to Evaluate Knowledge: Scientific Requirements and Practical Tools for Research Applications
This paper aims at offering both a set of criteria and the practical tools to apply them in research applications. An example illustrates how.
||Knowledge evaluation, Criteria for knowledge evaluation, Practical rules to apply criteria, Application example
International Journal of Knowledge, Culture and Change Management, Volume 5, Issue 10, pp.39-44.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.907MB).
Arturo Z. Vasquez Professor of Marketing and International Business The University of Texas-Pan American Ph.D. in Economics and Demography from the University of Texas at Austin Ph.D. in Business Administration from Texas Tech University Research interests: 1) Strategic Marketing: loyalty versus satisfaction in services, reciprocal customer-provider loyalty in service encounters, relationship marketing in practice; 2) Marketing and business ethics: business ethical decision-making, cross-cultural marketing ethics, consumer ethics; 3) Latin American companies in the U.S.A.: business strategies, investment, efficiency.
Wolfgang Hinck is an assistant professor of Marketing and International Business at the Department of Management and Marketing, College of Business Administration, Louisiana State University in Shreveport, Louisiana, U.S.A. He earned a Ph.D. in
International Business and Marketing at the University of Texas-Pan American, Edinburg, Texas, U.S.A. in 2003. His main research areas of interest include: cross cultural consumer behavior, marketing education, marketing theory,
Mexico`s firms and consumer markets, and negligent consumer behavior.
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