Towards the Development of a Framework to Evaluate the Effect of Culture on Trust and Electronic Commerce Acceptance
This paper looks into the impact of culture on trust and e-commerce technology acceptance.
||Culture, User Trust, e-Commerce
The International Journal of Knowledge, Culture and Change Management, Volume 6, Issue 7, pp.19-28.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 2.261MB).
Research Interest: E-Commerce and MIS
Research Area: User Trust, E-Commerce, HCI
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