Fact or Fiction: Have U.S.-Based SMEs Progressed Beyond Promotional Web Sites to that of Full Internet Integration?

By Lydia M. MacKenzie.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Countries the world over are encouraging their SMEs to rapidly embrace use of the Internet. There is little empirical evidence that U.S.-based SMEs have optimized their use of the Internet.

Keywords: SMEs, U.S.-based SMEs, Internet

The International Journal of Knowledge, Culture and Change Management, Volume 6, Issue 8, pp.63-70. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.956MB).

Dr. Lydia M. MacKenzie

Highly successful and determined marketing executive with international and domestic experience. Contributed to the success of organizations, large and small, by developing “bottom line” business plans, increasing sales significantly within product categories, and introducing new programs and ideas. Teach E-Commerce, Marketing Channels and Distribution, Principles of Marketing, International Marketing, Introduction to Business, New Product Development courses and lectures at various high-profile institutions, including Carlson School of Management, University of Minnesota. Consulting, project management for large and small businesses. Research area (and focus of dissertation for PhD) is use of the Internet, World Wide Web, and related technologies by small and medium-sized enterprises (SMEs) for increased productivity, improved efficiency, and enhanced sales and customer service.

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