The “Country-of-Origin Effect”; ethnocentrism; and a “buy-local” campaign are examined for two countries: a well-developed Western country and a country in transition.
|Keywords:||Canada, Country-of-Origin, Buy-Local Campaign, Consumer Attitudes, Ethnocentrism, Russia|
International Journal of Knowledge, Culture and Change Management, Volume 4. Article: Print (Spiral Bound), ISSN: ISSN 1447-9524, MC04-0125-2004. Article: Electronic (PDF File; 264.930KB), ISSN: ISSN 1447-9575, MC04-0125-2004.
There are currently no reviews of this product.Write a Review