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Ethnocentrism and Consumer Attitudes to “Buy Local” Campaign: The Case of Canada and of Russia

By John H. Walker.

Published by The International Journal of Knowledge, Culture and Change Management

Format	Price
Article: Print	$US10.00
Article: Electronic	$US5.00

The “Country-of-Origin Effect”; ethnocentrism; and a “buy-local” campaign are examined for two countries: a well-developed Western country and a country in transition.

Keywords:	Canada, Country-of-Origin, Buy-Local Campaign, Consumer Attitudes, Ethnocentrism, Russia

International Journal of Knowledge, Culture and Change Management, Volume 4. Article: Print (Spiral Bound), ISSN: ISSN 1447-9524, MC04-0125-2004. Article: Electronic (PDF File; 264.930KB), ISSN: ISSN 1447-9575, MC04-0125-2004.

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