The paper will present visual and quantitative findings from an industrial case study comparing art preferences between management and the workforce. It will cite audience motivations and evaluate receptivity by theme, mark making and colour. The paper will also describe the link with earlier research findings (Gant 1986), that identified a socio economic correlation with colour, theme and typography and its potential use as a marketing code. The paper will describe identified group correlations of image and drawn marks that may be transferable to organisations as presented images in either work environments and as a code of cultural receptivity. A supportive drawing workshop will be offered to delegates in the evening, after the 60 minute paper presentation. It will aim to give delegates experience and awareness of mark making with different drawing mediums,in the exciting vicinity of the conference venue.
|Keywords:||Art Images and Receptivity|
Principal Lecturer and Head of Fine Art, Liverpool School of Art and Design,, Faculty of Art, Media and Social Science, Liverpool John Moores University, UK
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