Drawing for Management, Charting Receptivity and the Motivation of Marks, Colour and Theme in Organisational Contexts and Socio Economic Groups: The Visual Receptivity of Art Images in Organisations and the Work Environment

By Richard Gant.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The paper will present visual and quantitative findings from an industrial case study comparing art preferences between management and the workforce. It will cite audience motivations and evaluate receptivity by theme, mark making and colour. The paper will also describe the link with earlier research findings (Gant 1986), that identified a socio economic correlation with colour, theme and typography and its potential use as a marketing code. The paper will describe identified group correlations of image and drawn marks that may be transferable to organisations as presented images in either work environments and as a code of cultural receptivity. A supportive drawing workshop will be offered to delegates in the evening, after the 60 minute paper presentation. It will aim to give delegates experience and awareness of mark making with different drawing mediums,in the exciting vicinity of the conference venue.

Keywords: Art Images and Receptivity

The International Journal of Knowledge, Culture and Change Management, Volume 6, Issue 10, pp.41-50. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.556MB).

Dr. Richard Gant

Principal Lecturer and Head of Fine Art, Liverpool School of Art and Design,, Faculty of Art, Media and Social Science, Liverpool John Moores University, UK

Dr Richard Gant is Head of Fine Art and Joint Chair of Drawing Research at Liverpool John Moores University. He is an active researcher in both art and management science. His work is field based in both industrial and natural contexts. As the BHP Fine Art Fellow his doctoral research centred upon the impact of Fine Art practice with an emergent Gas Terminal site in the UK. Current post doctoral research engages in the comparative practice and study of a generation of artists; father and son. He simultaneously engages in maintaining text publication in management science, furthering initial MSc and PhD findings, which is focused upon the theme of motivational psychology. He is currently engaged in promoting art into industrial contexts, using his derived motivational model that quantifies the positive effects of art to industry.

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