Organizational design for high corporate creativity is a relatively unchartered frontier of strategy. Organizational or Corporate Creativity here refers to the ideational fluency i.e. ability to quickly generate new and useful ideas. The paper tries to bring together concepts of organizational design and organizational creativity in the context of teams. The paper looks at available research on creativity in teams and tries to understand creativity in teams as an interactive process involving individuals and team characteristics. It looks at different factors that affect team creativity and tries to develop a model for team creativity which argues that team creativity is a product of interaction between individual creativity, and various team level factors and that it reflects itself into creative outcomes at a give point in time. These factors have later been classified into structural elements and process elements. Structural elements are rather static characteristics of organizations or teams and mainly emanate from strategy formulation. While process elements are factors that emerge during the process of interaction between individuals and organization and mostly emerge during strategy execution. Team creativity is a dynamic concept which is likely to change over a period of time. Similarly, at a subtle level it proposes an optimistic argument that by designing the structure and processes of a team in a ‘pro-creativity’ way, individual creativity of members and team creativity could be improved.
|Keywords:||Organizational Design, Creativity, Teams, Creative Teams|
PhD Student, General Management Department, IESE Business School, Catalunya, Barcelona, Spain
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