Team Design and Creativity: A Strategic Perspective

By Kandarp H. Mehta.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Organizational design for high corporate creativity is a relatively unchartered frontier of strategy. Organizational or Corporate Creativity here refers to the ideational fluency i.e. ability to quickly generate new and useful ideas. The paper tries to bring together concepts of organizational design and organizational creativity in the context of teams. The paper looks at available research on creativity in teams and tries to understand creativity in teams as an interactive process involving individuals and team characteristics. It looks at different factors that affect team creativity and tries to develop a model for team creativity which argues that team creativity is a product of interaction between individual creativity, and various team level factors and that it reflects itself into creative outcomes at a give point in time. These factors have later been classified into structural elements and process elements. Structural elements are rather static characteristics of organizations or teams and mainly emanate from strategy formulation. While process elements are factors that emerge during the process of interaction between individuals and organization and mostly emerge during strategy execution. Team creativity is a dynamic concept which is likely to change over a period of time. Similarly, at a subtle level it proposes an optimistic argument that by designing the structure and processes of a team in a ‘pro-creativity’ way, individual creativity of members and team creativity could be improved.

Keywords: Organizational Design, Creativity, Teams, Creative Teams

The International Journal of Knowledge, Culture and Change Management, Volume 7, Issue 5, pp.29-42. Article: Print (Spiral Bound). Article: Electronic (PDF File; 689.652KB).

Kandarp H. Mehta

PhD Student, General Management Department, IESE Business School, Catalunya, Barcelona, Spain

Kandarp Harsiddh Mehta is a final year PhD student at IESE Business School, Barcelona. Before joining the PhD program he was working with ICFAI Business School, Ahmedabad India. His area of interest is Creativity in organizations. Apart from being an MBA from Gujarat University, India and a Certified Cost Accountant (ICWA), he is also a trained theatre actor. He has conducted several Creativity Workshops for corporate executives and management students, independently as well as with Dr. Pradip Khandwalla, Ex-Director Indian Institute of Management India. Earlier he had published his work in Vikalpa, Journal of Decision Makers (Co-author Dr. Pradip Khandwalla), and The Creative Enterprise, edited by Tony Davila, Marc Epstein and Robert Shelton (Co-author Dr. Pradip Khandwalla).

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