This paper examines the relationship between organization size, product life-cycle stage, and market share position, the selection and the use of Value-based management (VBM) and organization performance. Based on a survey of 462 electricals and electronics industry in Thailand, the paper suggests organization size and market share positions are not the factors influencing the selection and the use of VBM in Thailand. In addition, this paper suggested that the selection and the use of VBM tools are more preferable when the product reaches maturity stage. The paper also suggests that greater VBM usage is associated with improved performance, but this relationship does not depend significantly on organization size, market share position, or product life cycle.
|Keywords:||Value based Management, Shareholder Value, Value Drivers, Performance Measurement Tools, Organization Performance|
Lecturer, College of Management, Mahidol University, Bangkok, Thailand
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