Management Education: (Re) Assessing Relationships with MBA ‘Customers’

By Cathi McMullen and Ian Braithwaite.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Worldwide there is an ongoing debate about the performance and relevance of business schools for a society characterised by change and complexity. A key concern is the capacity of MBA graduates to make the transition between institutionally constructed disciplinary knowledge and the transdisciplinary application-centred knowledge that is required to address specific problems in particular business and social settings.
In this paper we examine the demands for on postgraduate business education in response to globalisation, the “knowledge economy” and changing views of knowledge. We do this through the narrative of Adrian, a “fifty something” MBA graduate, whose personal story both portrays the making and remaking of a “knowledge worker” and critiques his experience of postgraduate business education.
Key themes are the challenges of (1) responding to ‘customer’ demands for relevance; (2) moving beyond disciplinary boundaries; and (3) acknowledging the identity work performed in postgraduate study. Assessment plays a critical role in responding to these challenges as will be highlighted in the discussion of the opportunities afforded by assessment designed around the workplace. Linking the academy and workplaces and society is not longer an ideal; it is an imperative.

Keywords: Assessment, Management Education, Business Schools, Narrative, Workplace

The International Journal of Knowledge, Culture and Change Management, Volume 7, Issue 7, pp.49-54. Article: Print (Spiral Bound). Article: Electronic (PDF File; 527.021KB).

Dr. Cathi McMullen

Lecturer, School of Marketing and Management, Charles Sturt University, Bathurst, NSW, Australia

Cathi McMullen is a lecturer in the School of Marketing and Management at Charles Sturt University. Her research interests include business education, professional expertise, narrative and identity work, and consumption.

Ian Braithwaite

Lecturer, Marketing and Management, Charles Sturt University, Bathurst, NSW, Australia

Ian Braithwaite is a lecturer in the School of Marketing and Management at Charles Sturt University. His research interests include management education, diffusion of innovation in high tech products and business networks.

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