Expanding Market Opportunities through Knowledge Management: Taking a Data Driven Approach to Market Research

By Nancy Winniford Ashley.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper presents a knowledge management system design and architecture that integrates market, financial and technical information to help companies identify and analyze near market opportunities.

Keywords: Knowledge Management, Knowledge Management Systems, Marketing Information Systems, Opportunity Management

International Journal of Knowledge, Culture and Change Management, Volume 4. Article: Print (Spiral Bound), ISSN: ISSN 1447-9524, MC04-0036-2004. Article: Electronic (PDF File; 276.671KB), ISSN: ISSN 1447-9575, MC04-0036-2004.


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