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A Comparative Study of Knowledge Management Initiatives in Indian Organizations: A Marketing Perspective

By Mahima S. Thakur and Sonal Batra.

Published by The International Journal of Knowledge, Culture and Change Management

This study aims to analyze the emerging discipline of knowledge management with a marketing perspective. The study summarizes empirical evidence of how knowledge management is practiced in different organizations along with the various processes that are involved as a part of knowledge management activities in these organizations. These processes include discovery, acquisition and creation of knowledge followed by its storage, sharing and its use in various applications in the organization. In this study it was found that primarily Indian organizations fare low on knowledge management initiatives. Knowledge acquisition initiatives lack drive and focus. Sources like social network services (SNS), personal experiences of employees, viral marketing are still to be tapped. Only a few organizations are making use of them. Storage of knowledge is in incipient form and sharing is encouraged at low level but not as a policy or cultural initiative. This knowledge is still to be exploited and only few organizations are putting this knowledge into training transfer, learning or innovation.

The International Journal of Knowledge, Culture and Change Management, Volume 7, Issue 11, pp.35-42. Article: Print (Spiral Bound). Article: Electronic (PDF File; 590.334KB).

Dr. Mahima S. Thakur

New Delhi, New Delhi, India

Sonal Batra

Student, Apeejay School of Management, New Delhi, New Delhi, India