Your Second Life: ComMODifying Inventory Toolkits

By Shenja van der Graaf.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper is situated at the interstices of the developer firm, the virtual world, and users whereby the relationship between user communication and product development is explored. It seeks to investigate the way Linden Lab develops its own positions in conjunction with Second Life users and their role in development processes. The paper suggests that the mechanisms - i.e. toolkits - by which innovators outside Linden Lab obtain innovation-related resources and assistance, innovation-related information and the inventions themselves are the vehicles
to observe the ways in which the developer firm invites and supports users to create in-world content and to further develop the Second Life platform.

Keywords: User-Driven Innovation, Toolkits for User Innovation and Co-Design, Knowledge, Learning

The International Journal of Knowledge, Culture and Change Management, Volume 7, Issue 12, pp.23-30. Article: Print (Spiral Bound). Article: Electronic (PDF File; 488.166KB).

Shenja van der Graaf

Fellow, Berkman Center for Internet & Society, Cambridge, USA

Shenja van der Graaf is a fellow at the Berkman Center for Internet and Society at Harvard Law School and the Research Center for Information Law at the University of St. Gallen and is also conducting research at the London School of Economics and Political Science. Her research focuses on the organization and management of innovation and technology, especially demand-side innovation, product development, and media uses in media and software industries. Over the years she has worked with an extensive international network of companies including Hakuhodo, Valve, and Ericsson.


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